Website and product information optimisation for AI agents

Chosen by AI:your company, your products.

People looking for a product ask an AI first, and the AI shortlists the candidates. We make your company information and product data readable by AI, and stay with you until AI answers name your company and products every time.

Run a free audit of your site
Measured data

Buyers are moving their product search
from search engines to AI.

Aggregated across the sites in our audits (n=289 / 233)
How buyers searched
−66.6%
Search keywords
Fell at 99% of companies
How buyers search now
+81.2%
Mentions in AI answers
Rose at 96% of companies

When buyers search with AI, only companies whose product data is in a form an AI can read make the shortlist.

Source: our audits of websites, mostly Japanese manufacturers (search keywords February 2025 to July 2026; mentions in AI answers September 2025 to July 2026). See the method and the distributions →
How an agent searches

Your name comes up. Your product gets picked.
Deals get started.

An AI names companies first, then narrows down to products.

01

Your name comes up

Example prompt: “Which Japanese manufacturers can supply a disaster-prevention radio system?”

If your facts exist only as prose on a page, the AI fills the gaps from pages outside your site.

ChatGPT· Answer
Shortlist
  1. 1Your company
  2. 2Company A
  3. 3Company B
Sources cited in this answer
  • matome-av.example3
  • blog-2015.example2
  • spec-db.example2
  • example.co.jp1
Citations of your own domain1
02

Your product gets picked

Example prompt: “Is there a professional camera that records 4K at 60p?”

From “4K/59.94p”, an AI cannot reliably tell the attribute, the value and the unit apart in an instant.

catalog_2026.pdfp.12
Rec. format: 4K/59.94p *1
Normalised
Attribute
maxFrameRate
Value
59.94
Unit
fps
Note
*1
ZC-4520H — records 4K 60p
03

Deals get started

Example prompt: “What is the difference between the ZC-4520H and the ZC-4820S? Lead time and price for 10 units, too.”

Visiting agents get the right level of disclosure, and your sales team is told who came and what they asked for.

Inbound · Request for quotation
Buyer’s agentVisiting
DisclosurePublicMemberContract
Requested conditions
IP54−20 °C2-week lead time
Sales notified: new enquiry
Reached this month12
How it works

Scattered information, structured
into a form an AI can compare and search.

Patent pending

* Model numbers and values are illustrative.

4 files · originals
catalog_2026.pdf — p.42
ZC-4520H　Professional Video Camera Image sensor : 1-inch CMOS, single Rec. format: 4K/59.94p, HD/59.94p *1
spec_list_v3.xlsx — Sheet2!D14
Weight approx. 2.3kg (body only) Op. temp −5 to 40℃ *2
delivery_spec_R6.docx
□ Dust/splash-proof, IP5X equiv. Rec. media　(ditto)
old_catalog_2019.pdf — p.7
ZC‑4520HU　*a different hyphen character Rec. media: SDXC×2
* table continues on next page
The same product's information is spread across 4 files
Services
AGENTICOPTIMIZATION
01For manufacturers and brands

AI optimisation of your website and product information

So that when someone asks an AI, your company is named and your product stays on the shortlist. We make your company information and product data readable by AI, measure your mentions in AI answers every month, and keep correcting it.

  • Monthly measurement of your mention share in AI answers, against the same denominator as your competitors
  • Company information and product data prepared on two tracks, company and product
  • Delivered as finished work; no operating effort on your side
Audit your siteAbout ZAG Agentic Optimization
Persona
Example: fictional brand ORBIT

Question

Which tablets hold up on a dusty, wet shop floor?

Maintenance leadComparingFind a product

  • ChatGPTCorrect
  • GeminiCorrect
  • ClaudeNot mentioned
  • PerplexityWrong
  • Google AI OverviewsCorrect
  • AI ModeCorrect

Perplexity IP68IP67 (official)

Gives a protection rating that differs from the official spec

4 of 6 answers match the official facts

Sourceorbit.example/o-12/spec · official spec page

DATAOPTIMIZATION
02For manufacturers, wholesalers and PIM projects

Product data conversion and operations

We turn catalog PDFs, spreadsheets, PIM exports and images into a typed product master, plus the import sheets your retailers and PIM expect. Our engineers run the software; your team uploads and reviews.

  • A source, page and position, behind every cell
  • Left blank with a reason when it can't be confirmed
  • Corrections land in the delivered files, with no re-run
About ZAG Data Optimization

Product masterPick a cell to see its source

AttributeZX-200ZX-200W
Sensing distance
Response time
Protection
Supply voltage
Current draw
  • Sourced
  • Review: not stated, left blank rather than guessed

ZX-200

Protection

オービット センシング　ZX-200 シリーズ　アンプ内蔵形 光電センサ（拡散反射形）　CAT. No. ZX-J-2604　p.12–13

表1　定格／性能（ZX-200-□ ／ ZX-200W-□）

  • 検出方式：拡散反射形
  • 検出距離：200mm※1 ／ 300mm※1
  • 保護構造：IP67（IEC 60529）
  • 応答時間：0.5ms以下（動作・復帰 各）
  • 応差：検出距離の20%以下
  • 光源（発光波長）：赤色LED（650nm）
  • 表示灯：動作表示灯（橙）、安定表示灯（緑）
  • 動作モード：入光時ON／遮光時ON　切替ｽｲｯﾁ付
  • 使用周囲照度：白熱ランプ：3,000lx以下※2
  • 使用周囲温度：−25〜+55℃（ただし、氷結・結露しないこと）
  • 耐振動（耐久）：10〜55Hz 複振幅1.5mm　X、Y、Z各方向 2h
  • 材質：ｹｰｽ：PBT　ﾚﾝｽﾞ：PMMA
  • 質量（梱包状態）：約45g ／ 約48g

検出特性（代表例）：ZX-200 200mm・±5° ／ ZX-200W 300mm・±4°

表2　電気的仕様（ZX-200-□ ／ ZX-200W-□）

  • 電源電圧：12〜24V DC ±10%　リップル（p-p）10%以下
  • 制御出力：負荷電源電圧30V DC以下　負荷電流100mA以下　残留電圧1V以下
  • 出力形式：NPN／PNP オープンコレクタ（形式による）
  • 保護回路：電源逆接続保護、出力短絡保護、出力逆接続保護
  • 相互干渉防止：あり（2台まで）
  • 接続方式：ｹｰﾌﾞﾙ引出しﾀｲﾌﾟ（標準長2m）
  • 絶縁抵抗：20MΩ以上（500V DCメガにて）
  • 耐電圧：AC1,000V 50/60Hz 1min
  • 付属品：取扱説明書

外形寸法図（単位：mm）：32×20×12

p.12 / 24
Printed
IP67
Value
IP67
Source
p.12 · Table 1 · Row 3
FOR EXCEL
03For manufacturers, wholesalers and retailers

Excel add-in for AI data conversion

ZAG for Excel: an AI converts product catalogues and specification sheets into the Excel listing formats of retailers and marketplaces.

  • Supports Japanese consumer-electronics retailer formats; marketplaces such as Amazon in development
  • Runs entirely inside Excel as an add-in; nothing new to install
  • Upload your PDF, Excel and Word files together and that is all
excel.withzag.com
The ZAG for Excel pane open on the right of Excel, filling a registration sheet for the JANs it was given

Measured in production

Running in production at large enterprises. Product-master figures measured Sep–Oct 2026.

values published with their source
93,959
39 catalogs, every value with its page and position
products delivered from one upload
2,945
across 142 category sheets
mismatches
0
in 27,418 product-master cells transferred
of filled cells carry a source highlight
100%
click any cell and see the printed region

How we work

We don't hand you a tool.
We take on the result.

  1. 01

    We run it

    Our engineers operate the software. You upload and review.

  2. 02

    A source for every value

    Each cell traces to the page and position it came from.

  3. 03

    Nothing guessed

    What can't be confirmed stays blank, with the reason, for review.

  4. 04

    Fixed live

    Corrections go into the delivered package, with a history. Our largest so far: 5,120 citations re-pointed without a re-run.

  5. 05

    Processed in Japan

    Everything runs on Microsoft Azure, in the Japan East region.

Free audit

How do your site and products look
to your customers' AI?

Send us a URL and we show you an instant report on the spot, scoring what can be verified from public information. A full report, including a comparison with competitors, can be requested free of charge.

Submitting sends the domain you entered, and the name that site publishes for itself, to our measurement vendor to count mentions in AI answers. Nothing about you is sent. By submitting, you confirm you may have this site assessed and that the choice of site is yours (terms, terms-v1.2 (2026-10-04)).

Supported by
TechstarsGoogle for StartupsMicrosoft for StartupsNVIDIA Inception Program