Website and product information optimisation for AI agents

Chosen by AI:your company, your products.

People looking for a product ask an AI first, and the AI shortlists the candidates. We make your company information and product data readable by AI, and stay with you until AI answers name your company and products every time.

Measured data

Buyers are moving their product search
from search engines to AI.

Aggregated across the sites in our audits (n=289 / 233)
How buyers searched
−0.0%
Search keywords
Fell at 99% of companies
How buyers search now
+0.0%
Mentions in AI answers
Rose at 96% of companies
How an agent searches

Your name comes up. Your product gets picked.
Deals get started.

An AI names companies and brands first, then narrows down to products. Unless both your company information and your product data are in a form it can read in the time it has, you are not even on the shortlist.

01

Your name comes up

Example prompt

“Which Japanese manufacturers can supply a disaster-prevention radio system?”

The first thing an AI answers with is a company name. If your business segments, technologies, certifications, plants and markets exist only as prose on a page, the AI fills the gaps from pages outside your site. You did not write those pages, and nobody has promised to keep them up to date.

Sources cited in this answer
example.co.jp—
matome-av.example3
blog-2015.example2
spec-db.example2
Citations of your own domain0
02

Your product gets picked

Example prompt

“Is there a professional camera that records 4K at 60p?”

If the catalogue says “Recording format: 4K/59.94p”, an AI cannot reliably tell, in an instant, which part is the attribute name, which is the value and which is the unit.

catalog_2026.pdf
Rec. format: 4K/59.94p *1
Normalised
"maxFrameRate": 59.94
03

Deals get started

Example prompt

“What is the difference between the ZC-4520H and the ZC-4820S? Lead time and price for 10 units, too.”

Visiting agents that need a member login or contract terms have to be given a controlled level of disclosure. Existing customers get lead times, new ones get the standard information, and your sales team is told who came and which specifications they were looking for. The prompts accumulate as demand data.

Inbound · Request for quotation
DisclosurePublicMemberContract
Requested conditions
IP54−20 °C2-week lead time
Reached this month12
How it works

Scattered information, structured
into a form an AI can compare and search.

Patent pending

* Model numbers and values are illustrative.

4 files · originals
catalog_2026.pdf — p.42
ZC-4520H Professional Video Camera Image sensor : 1-inch CMOS, single Rec. format: 4K/59.94p, HD/59.94p *1
spec_list_v3.xlsx — Sheet2!D14
Weight approx. 2.3kg (body only) Op. temp −5 to 40℃ *2
delivery_spec_R6.docx
□ Dust/splash-proof, IP5X equiv. Rec. media (ditto)
old_catalog_2019.pdf — p.7
ZC‑4520HU *a different hyphen character Rec. media: SDXC×2
* table continues on next page
The same product's information is spread across 4 files
Services

One foundation,
any number of outputs.

With a product-data foundation, the outputs are yours to choose: retailer and marketplace listing formats, structured data for AI agents. Adding a channel never means starting over.

01For manufacturers and brands

AI optimisation of your website and product information

So that when someone asks an AI, your company is named and your product stays on the shortlist. We make your company information and product data readable by AI, measure your mentions in AI answers every month, and keep correcting it.

  • Monthly measurement of your mention share in AI answers, against the same denominator as your competitors
  • Company information and product data prepared on two tracks, company and product
  • Delivered as finished work; no operating effort on your side
Audit your site
02For manufacturers, wholesalers and retailers

Excel add-in for AI data conversion

ZAG for Excel: an AI converts product catalogues and specification sheets into the Excel listing formats of retailers and marketplaces.

  • Supports Japanese consumer-electronics retailer formats; marketplaces such as Amazon in development
  • Runs entirely inside Excel as an add-in; nothing new to install
  • Upload your PDF, Excel and Word files together and that is all
excel.withzag.com
Free audit

How do your site and products look
to your customers' AI?

Send us a URL and we show you an instant report on the spot, scoring what can be verified from public information. A full report, including a comparison with competitors, can be requested free of charge.

Submitting sends the domain you entered, and the name that site publishes for itself, to our measurement vendor to count mentions in AI answers. Nothing about you is sent. By submitting, you confirm you may have this site assessed and that the choice of site is yours (terms, terms-v1.2 (2026-10-04)).

Supported by
TechstarsGoogle for StartupsMicrosoft for Startups